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Case Study · Installed

Griffin Tang

Windows / Gutters · Scarborough Maintenance · Scarborough, ON

$6,111 · Week One

Reactivation campaign turned a dead list into cash. Back-in-cash speed: seven days from install.

A real maintenance operation. And a customer list collecting dust.

Griffin runs Scarborough Maintenance — windows, gutters, exterior work. Real reputation, real customers, real seasons. The problem wasn't the work. It was a customer list of past jobs sitting cold and a calendar that filled itself only when the phone happened to ring. Every shoulder season started from zero again.

Three weeks. The full Operator Program build.

  • Conversion website rebuilt for booking, not browsing
  • Summit CRM wired — every old customer pulled in, segmented by service + last job
  • Reactivation engine running across the entire dormant list, day one
  • Summit Dashboard live so Griffin could see the operation on one screen
  • Crew dispatch streamlined through Summit Coms

$6,111 booked in week one. No new ad spend. Just the list, woken up.

The reactivation engine ran across Griffin's existing customer list and turned forgotten jobs into booked work in seven days. Back-in-cash speed: install Monday, money Friday. The bottleneck wasn't lead volume — it was that nobody was talking to the people who'd already paid him once. We turned that on, and the calendar moved.

Sitting on a customer list that isn't moving?

Same install. Same playbook. Same 90-day earn-it-back guarantee.

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